Scout Social is a Florida-based marketing studio helping brands build thoughtful, cohesive digital presence across social media, websites, and experiences.
We partner with businesses that want marketing that feels intentional, elevated, and aligned with their identity. Rather than chasing trends or quick wins, we focus on clarity, consistency, and long-term brand growth. Our work blends strategy and creativity to create brands that feel refined, memorable, and genuinely connected to their audience.
Marketing today is constant.
For many businesses, social media, websites, and events quickly become overwhelming. There is always content to create, platforms to manage, messaging to refine, and experiences to plan. Without clear direction, marketing becomes fragmented and difficult to sustain.
Scout Social exists to simplify that complexity.
We bring structure, strategy, and creative direction to every project, so brands can move from scattered efforts to cohesive systems. The result is marketing that feels purposeful rather than reactive.
Scout Social supports brands through a blend of strategy, design, and execution, including:
Each service is designed to help brands show up with confidence and consistency.
Scout Social is led by founder and strategist Mina Link.
Mina’s background spans social media, digital marketing, website development, and event planning. She has worked across organizational and creative environments, shaping digital identities, brand narratives, and experiences for growing brands and organizations.
Her approach combines strategic thinking with a strong attention to detail. Every project is guided by clarity, intention, and an understanding of how brands communicate across platforms.
Through Scout Social, Mina works closely with each client as both a strategist and creative partner, ensuring every brand feels cohesive, elevated, and aligned with its vision.
Scout is the chocolate lab who inspired the name Scout Social.
The name reflects a quiet philosophy behind the brand: observing carefully, understanding deeply, and moving with intention. Scout’s presence is a reminder that the best direction often comes from paying attention to what feels natural, intuitive, and true.
Known for a strong interest in food, tennis balls, and destinations where swimming is possible.
Scout Social works with brands that value thoughtful design, clear messaging, and meaningful connection.
Whether refining an existing presence or building something new, our goal is the same: to help brands feel confident in how they show up online and in the world.
